The First Collection is committed to establishing ongoing sustainability benchmarks in the hospitality industry. Each of our hotel’s implements diverse programs to enhance environmental responsibility, including energy and water conservation, reducing plastic usage, promoting recycling, and minimising food waste.
Our hotel rooms and public areas feature energy-efficient fixtures, complemented by water conservation and recycling technologies. Each of these initiatives have enhanced operational efficiency while preserving natural resources.
Waste Management
Our Recycling First initiative effectively employs waste management, diverting materials from landfills while segregating and recycling plastics, glass, paper, cans, cardboard, and cooking oil. As of October 2023, our efforts have redirected more than 218 tonnes of waste from landfills.
As of October 2023, in collaboration with the Veolia Facility, we’ve redirected over 147 tonnes of food waste from landfills across all The First Group hotels through our practices of recycling food into compost and segregating food waste.
LUVE, Bamboo Keycards, Zero% Amenities
Our sustainable and eco-friendly amenities empower guests to make a positive impact. These initiatives include Zero%’s all-natural range of liquid soaps and shampoos made with 100% recycled packaging, bamboo keycards, and LUVE glass bottles to enhance each guest’s stay.
Hotel operator joins forces with other leading names from across the business world to showcase the importance of sustainability at the Beyond COP21 Symposium staged in Dubai
The First Group, one of the UAE’s leading hospitality innovators, has announced a game-changing partnership with Charge&Go, an EV solution by e&, which is set to redefine travel and eco-consciousness.
The First Group Hotels, Dubai’s leading lifestyle hospitality operator, is leading the way in environmentally-friendly practices in the industry with a range of sustainability initiatives mapped out for 2023.